Plumber SEO pricing: three search plans and three ad plans
Plumber SEO pricing is built from two separate sets of plans: Organic Growth for search work, and paid ads management for Google, Bing and Meta. Each plan is one monthly figure. There is no startup fee and there is no contract, so a plumbing company can stop when it wants. Ad spend is separate, and it goes to the platforms.
Organic Growth plans for a plumbing company's pages and Maps profile
Silver
$1,495/month
The entry tier for a plumbing company whose website is already in place and working.
- 25 landing pages, each aimed at one job type or one town
- 4 Strategic Content Assets written every month
- Google Business Profile kept current: hours, categories and posts
- Review requests and review replies drafted for your approval
- No website build at this tier: yours stays exactly where it is
Gold
$2,495/month
For the company that wants its site, its pages and its Maps listing handled by one team.
- 50 landing pages across your jobs and your towns
- 8 Strategic Content Assets written every month
- A managed website that we build, host and keep edited for youNot part of this
- The Silver routine carries on underneath: Profile, reviews and the summary
Platinum
$3,495/month
The widest net: the most pages, the most writing and the same managed website.
- 100 landing pages across jobs, towns and neighborhoods
- 12 Strategic Content Assets written every month
- A managed website with a standing slot for changes each monthNot part of this
- Everything in the Gold routine runs alongside it
Ad spend is billed by the platforms to you, never by us, and it sits on top of every price shown.
Paid ads management plans, from one platform to three, for a plumbing company
One platform
$895/month
A single campaign home for a company that wants to test the water in one place.
- One platform of your pick: Meta Ads (Facebook and Instagram), Google Ads or Bing Ads (Microsoft Advertising)
- Campaigns built around the job types you most want to book
- A tracked number and a tracked form wired up ahead of launch
- A closing report each month: calls, forms, spend
Two platforms
$1,595/month
Two places at once, so a quiet week on one is covered by the other.
- Two platforms working side by side, for example Google Ads with Meta Ads (Facebook and Instagram)
- Separate campaigns for emergency searches and for planned jobs
- Negative keywords reviewed on a weekly cycle
- A monthly report that sets the platforms next to each other
Three platforms
$2,295/month
Every major route to a customer, run together under one report.
- Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) all live together
- Budget shifted between platforms as the calls and forms show what is working
- Remarketing for people who visited and left without calling
- One combined report, one monthly fee
Ad spend is billed by the platforms to you, never by us, and it sits on top of every price shown.
What a plumbing company's monthly plan does not cover
Every figure in this plumber SEO pricing list pays for our marketing work and nothing else. The trucks, the techs, the parts and the phone system remain your own costs, and so does anything you hold or state about licensing and insurance. We write about marketing and never claim those things for you.
Ad budgets are the other thing to plan for. If you choose paid ads, a monthly sum goes from your account to Google, Bing or Meta, and how large it is stays your call. A good deal of the early conversation is about which jobs deserve that money and which towns should see the ads.
Two more places to look: the services page shows what each line of work includes, and the contact page is where you book a call with our CEO.
Plan questions from plumbing owners
Why would a plumbing company pick Gold over Silver?
Gold adds a website that we build, host and keep edited, along with more pages and more written pieces each month. A plumber whose site is already in good order can stay on Silver and keep the site exactly where it is.
Where is the ad budget for a plumber's campaigns paid?
To the platform that runs the ads. Google, Bing and Meta each bill you for what the ads use. Our fee covers building the campaigns, writing the ads, checking the search terms and reporting back.
Can a plumbing company change plans when the seasons turn?
Billing is monthly and nothing is signed, so a change is something to raise with our CEO rather than a penalty to avoid. We will not describe how a change would play out until we have looked at what is running.
Will you remove a bad review about a plumbing company?
No. Platforms decide what stays and what goes, and we do not buy or trade for reviews. What we do is draft a calm reply for the owner to approve and a short request for the owner to send after a ticket closes.
Is the website part of every plan?
Silver does not include one. Gold and Platinum each include a managed website for the plumbing company. If you already have a site, the Silver routine works with it as it stands.
Open the valve on your next round of calls
Tell us which jobs keep the trucks busy and which towns should be sending more of them. A person writes back, and what you get after that is one monthly figure for the work.
The bucket filling below is a drawing and nothing more: it forecasts no results.