Bing Ads management for the plumbing contractor who sells to commercial accounts
Bing Ads are the paid placements on Microsoft's search engine, and for a plumbing contractor they are a second place to be found. We build and run the campaigns inside Microsoft Advertising, aim them at the jobs and towns the owner names, and read the search terms every week. Google is where plenty of searches happen. Bing is where some never leave.
Some of your customers never open Google
Open your own ticket history and look at who calls. Some will be commercial accounts, some will be building managers, some will be office staff phoning from a desk. A few of them search from a work computer where the default search engine was set by somebody else and never changed. For those people, a plumbing company that advertises only on Google does not exist.
That is the case for Bing Ads in a plumbing company, and it is a case you can check against your own records instead of taking our word for it. If your tickets show no such customers, Google may be the better place to start, and we will say so. Some plumbers run Bing Ads next to Google, some run it alone and some skip it. The owner decides.
Microsoft Advertising shows ads on Bing and on partner placements in Microsoft's network. Which placements a campaign reaches is visible in the platform's own reports, and we go through them with you rather than guess. For the wider picture of how Bing sits beside other platforms, start with the plumber paid ads page.
Who a plumbing contractor can reach through Microsoft Advertising
The commercial account with a standing contact
A business that needs a plumbing contractor for its premises may search for a commercial plumber from a work desktop. Your page for those jobs should name the towns and the kind of building you serve.
The building manager comparing companies
Someone responsible for several buildings reads two or three plumbing company sites side by side. Clear job pages and clear service towns help that comparison go your way.
The office worker on a company computer
The person searching may not be the person who decides. A phone number that is easy to dial from a desk and a form that sends to a real inbox serve this searcher better than a button built for thumbs.
The searcher who stays on Bing
Some people never switch from the default and never think of Google as the place to look for a plumber. They are the reason a second platform is worth testing.
Where a plumbing contractor's Bing budget sits beside Google
| Plumbing job in play | How a Bing campaign leans | What the owner settles |
|---|---|---|
| Commercial account call | Ads for commercial plumber searches, pointing to a page that names the buildings and towns you serve | Which accounts you want and which you decline |
| Emergency drain call | A smaller test next to Google, using emergency plumber and drain cleaning services searches | Whether the after-hours line is covered at all |
| Water heater replacement | Ads for plumber for water heater replacement, sent to a replacement page the owner has approved | Which offers appear on the ad |
| Repair call | Campaigns split by job type so a repair search never lands on an install page | Which repair jobs the trucks will take |
| Planned bathroom job | Lower priority on Bing for most plumbers, a decision made after reading the search terms | Whether to advertise planned jobs here at all |
How a Bing campaign for a plumbing contractor is built
Look at your tickets for commercial work
We start with who calls your plumbing company, because that tells us whether Bing deserves a test.
Open the Microsoft Advertising account in your name
The account belongs to you and the budget is paid straight to the platform. We work inside it on your behalf.
Aim the campaigns at towns on the route sheet
Location settings follow the towns the owner names. Towns outside the route stay switched off.
Write ads and keep a screening list
Ads are drafted for approval. Negative keywords screen out supply shoppers, tool buyers and job seekers, and the list grows as real search terms arrive.
Report beside Google, call by call
With a tracked number and form on each campaign, the monthly report shows which platform produced which call.
Three things plumbing owners say about Bing
Said at the dispatch deskNobody uses Bing, so a plumber should skip it.
What the ticket log showsSome people do, and whether they are your customers is a question your own tickets can answer. If the answer is no, skipping it is a fine decision.
Said at the dispatch deskA Bing campaign is just a copy of the Google one.
What the ticket log showsThe setup resembles it, but the audience, the placements and the weight each job type deserves can differ. We read Bing's search terms separately and adjust.
Said at the dispatch deskPaid ads on a second platform double the calls.
What the ticket log showsNothing doubles on its own. A second platform adds a second place to be found, and what it brings depends on the towns, the jobs and the page waiting at the end.
What a plumbing contractor should have lined up before Bing Ads go live
- A list of the commercial accounts and building contacts you already serve
- The towns and the kinds of building your trucks cover
- A phone number that a front desk can dial easily, not only a tap-to-call button
- A named person who opens the form inbox
- The offers the owner is willing to stand behind
- An after-hours line decision, made by the owner
Coverage and offers are yours to state. We write around them.
Bing questions from plumbing contractors
Is Bing worth it for a plumbing contractor with only residential tickets?
Possibly, though the case is weaker. Check your own tickets first, and if no one on them looks like a Bing searcher, start with Google Ads or Maps work and revisit later.
Who owns the Microsoft Advertising account for a plumbing company?
You do. We work inside it for you, and if our work with you ends, the account and its history stay with the owner.
Does Bing cost more or less than Google for a plumber?
We cannot say, and we will not put a figure on it. Platform prices change with the search, the town and the competition. The monthly report shows what you actually paid and what arrived.
What does a plumbing contractor pay for Bing Ads management?
Our management fee follows the paid ads plans: we charge $895 for a single platform, $1,595 for a pair and $2,295 for the full set, each month. The ad budget is separate and goes to Microsoft. Nothing is signed, and there is no startup fee. See pricing for the full list.
Ask whether Bing fits your plumbing company
Share what kinds of customers call your office. Our CEO will tell you straight whether a test on Microsoft Advertising is worth it.
Which jobs should fill the trucks first?
Name the job types you want more of, the towns on the route sheet that go quiet, and the weeks when the board looks thin. Rough notes are fine. This is a marketing conversation, so leave out customer names, street addresses and anything about one particular repair.
Open the valve on your next round of calls
Tell us which jobs keep the trucks busy and which towns should be sending more of them. A person writes back, and what you get after that is one monthly figure for the work.
The bucket filling below is a drawing and nothing more: it forecasts no results.