Paid ads for plumbing companies, built around the jobs on your dispatch board
Paid ads management for a plumbing company starts with a question about the trucks: which jobs do you want more of, and in which towns? We build campaigns on Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) around those answers, track every call and form, and report each month in everyday words.
Ads are the pressure, and the line behind them has to hold
Paid ads work the way pressure does in a line: they push more people toward your business. Whether that turns into booked tickets depends on what waits at the other end. A phone that rings out after hours, a form nobody reads and a page that never names the town all waste the push.
For that reason we walk the line with you before we spend a platform's money on your behalf. Sometimes the walk shows that paid ads should come first. Sometimes it shows that the first purchase is a page or a profile, and we say so. You can read the longer version of that thinking on the plumber marketing page.
When ads do go live, the owner sets the offers, the hours and the promises. We write around them and show every ad before it runs.
Which platform suits which plumbing job
- Search
Google Ads for the emergency drain call
Someone types a need into a search box and an ad answers. This is where emergency plumber and drain cleaning searches live, and where call-only ads can put a ring on your line. More on the Google Ads page.
- Search
Bing Ads (Microsoft Advertising) for commercial accounts
Worth a test when your tickets include office and building accounts. See the Bing Ads page.
- Social
Meta Ads (Facebook and Instagram) for planned jobs
Nobody types a search for a water heater that is quietly aging or a bathroom still on paper. Social ads reach people before they search. Read the Meta Ads page.
- Follow-up
Remarketing for the quote nobody chased
A visitor who looked at a repipe page and left can see an ad again later. It works alongside the other platforms and never replaces your office calling back.
How a plumbing campaign gets built, from the dispatch board to the report
Pick the jobs the trucks should chase
We ask which jobs you want more of and which towns on the route sheet should see them. A repair call, a water heater replacement and a repipe do not belong in the same campaign.
Wire up a tracked line for the dispatch board
A tracked phone number and a tracked form go in before the first ad runs, so every call and form can be tied to the ad behind it.
Write the ads and show them to the owner
We draft the wording. You decide which offers appear, which hours are shown and which promises are made. Nothing runs before you approve it.
Screen out searches your trucks will never take
A negative-keyword list screens out supply shoppers, tool buyers, students and people hunting for a job. We keep adding to it as the search terms come in.
Read the month with the office manager
One report shows the calls, the forms and where the budget went, so the person who runs the schedule can judge what the ads did.
Settle these with your plumbing office before the ad budget goes live
- Who answers the phone on weekends and after hours, if anyone does
- Which towns the trucks will and will not drive to
- Which jobs are worth paying to advertise
- Which offers the owner stands behind
- A named person who opens the inbox behind the form
- A tap-to-call button on the website for people on a phone
Speed, coverage and offers are the owner's call. We simply write around what you decide.
Two bills: our management fee and the platforms' charges
A plumber who runs paid ads pays twice, to two parties. One is our management fee, billed monthly at the rate for one, two or three platforms. The other is the platforms themselves, which charge for the ads and are paid straight from your account. We never touch that money.
No startup fee applies, nothing is signed and each month stands alone. How much ad spend suits a plumbing company is a decision for the owner, taken with the jobs and towns in mind, and we will not quote a budget from thin air. If you want to compare with search work first, the plumber SEO page sets out the other line of work, and pricing shows every plan side by side.
Paid ads management plans for a plumbing company
One platform
$895/month
A single campaign home for a company that wants to test the water in one place.
- One platform of your pick: Meta Ads (Facebook and Instagram), Google Ads or Bing Ads (Microsoft Advertising)
- Campaigns built around the job types you most want to book
- A tracked number and a tracked form wired up ahead of launch
- A closing report each month: calls, forms, spend
Two platforms
$1,595/month
Two places at once, so a quiet week on one is covered by the other.
- Two platforms working side by side, for example Google Ads with Meta Ads (Facebook and Instagram)
- Separate campaigns for emergency searches and for planned jobs
- Negative keywords reviewed on a weekly cycle
- A monthly report that sets the platforms next to each other
Three platforms
$2,295/month
Every major route to a customer, run together under one report.
- Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) all live together
- Budget shifted between platforms as the calls and forms show what is working
- Remarketing for people who visited and left without calling
- One combined report, one monthly fee
Ad spend is billed by the platforms to you, never by us, and it sits on top of every price shown.
Ad questions from plumbing companies
Can a plumbing company run paid ads in only one town?
Yes. Campaigns can be aimed at the towns the owner names and kept away from the rest. Starting with one or two towns on the route sheet is a sensible way to see how things go before widening the net.
Do you write plumber ads without asking the owner?
Never. We draft the wording and you approve every ad. Offers, hours and promises come from you, and anything you leave out stays out.
Will paid ads replace Maps and search work for a plumber?
No, and the two do different jobs. Ads buy attention for as long as the budget runs. Pages and a Maps profile keep working in the background. Whether to run both is a decision for the owner and not a requirement.
How does a plumber's ad budget avoid supply shoppers and job seekers?
Through negative keywords, a list of searches the campaigns will not show for. We build one at the start and add to it each week as real search terms arrive.
Talk through paid ads for your plumbing company
Bring the jobs you want more of and the towns you serve. Our CEO will go through which platform, if any, makes sense to try first.
Which jobs should fill the trucks first?
Name the job types you want more of, the towns on the route sheet that go quiet, and the weeks when the board looks thin. Rough notes are fine. This is a marketing conversation, so leave out customer names, street addresses and anything about one particular repair.
Open the valve on your next round of calls
Tell us which jobs keep the trucks busy and which towns should be sending more of them. A person writes back, and what you get after that is one monthly figure for the work.
The bucket filling below is a drawing and nothing more: it forecasts no results.