Content marketing for plumbing companies, written from the jobs you book
Content marketing for a plumbing company means a page for every job type and every town on the route sheet, so a searcher can see where you work and what your trucks take. Our writers draft from your real jobs, you approve each page, and nothing we publish teaches repair. It is marketing copy, not a how-to shelf.
What a plumber actually needs written
Most plumbing company sites carry a home page, a services list and a contact page, and then stop. A homeowner searching for a drain call in a particular town lands on a general page that never mentions the town and moves on. The missing piece is not a clever blog. It is a set of specific pages, each one aimed at one job and one place.
That is the writing we do. A plumber SEO plan decides which pages are worth having, and content marketing is the part where someone sits down and writes them in sentences a customer would read to the end.
Each piece is called a Strategic Content Asset, and a set of them is delivered every month with every Organic Growth plan. The number rises with the tier, and the pricing page shows which tier carries what.
The pages a plumbing company gets written
- By job
A page for each kind of service ticket
Drain calls, water heater replacement, repair calls, repipes, bathroom installs. One page each, saying what the company takes and where, in language that fits how the owner talks about the work.
- Per town
A page for each town or county line you cover
Written for the stop on the route, with the jobs booked there and nothing copied from the town next door. Towns you do not want calls from stay off the list.
- Commercial
A page for the commercial accounts you want
For the company that serves building owners and businesses and wants those calls found by the right searcher.
- Recurring
A page for the membership plan
If the company sells an annual membership, the page says what the owner says it covers, in the owner's own words.
- After-hours
A page for the emergency line, if you run one
A short page about how a caller reaches the office. Whether you take emergency calls, and when, is the owner's statement.
How a month of plumber content marketing runs
Pick the jobs and towns the trucks need more of
A short list, built from your slow weeks and your booked weeks. If a town is already full, we leave it alone.
Collect real material from the office
A few notes from the dispatcher about the kinds of tickets that come from that town. Photos of trucks and crews are welcome if you have them and want them used.
Draft the pages and send them over for approval
Nothing goes up until you say so. You can cut a line, soften a line or throw the page out.
Publish the page, link it in, log it
Each page is linked from the right places on the site and recorded in the monthly summary, so you see what was written and where it sits.
Writing from the owner's real jobs, with the owner's approval
Generic copy is the reason most plumbing sites read alike. A writer who has never talked to your dispatcher produces the same sentences every other plumbing company has, and a searcher can tell. So the starting material is yours: the kinds of tickets that come in, the towns they come from, the way your office describes the work to a customer on the phone.
We turn that into pages, then hand them back. If a line overstates what the company does, you strike it. If a town on the list belongs to a different crew, you say so. The owner is also the only person who can decide what to offer, which hours to state and what to promise, so those lines come from you or they do not appear.
The same rule covers anything a customer might read as a statement about licensing, insurance or price. We do not state any of it on our own. If you want a line like that on a page, you supply it and you stand behind it.
What we write for a plumbing company and what we will not
| Kind of writing | Plumbing company example | Where we stand |
|---|---|---|
| Job page | A page for water heater replacement that names the towns served | We write it, you approve it. |
| Town page | A page for one stop on the route sheet and the jobs booked there | We write it, you approve it. |
| Membership page | A short page on the annual membership plan, in your wording | We write it from what you tell us. |
| Repair advice | Steps a homeowner could try on a clogged drain | We do not write it. That is your techs' knowledge. |
| Cost talk | What a repair or a replacement should run | We do not write it. Pricing is the owner's call. |
| Claims about the company | Hours, response, licensing, insurance | We state them only when you supply them and stand behind them. |
The page that never names the town
One station on the leak walk deserves its own paragraph here. A plumbing company serves six towns, and its site speaks in generalities about the area. The page matches nobody, so nobody lands on it with a reason to call.
Content marketing is how that station gets filled in. A page names the town, names the jobs that come from it and shows the company is working there. Our local SEO page explains how those pages connect to the map listing.
Not every town deserves a page. If the route sheet shows two calls a year from a county line, the page is probably not worth writing, and we say so.
What the plumbing company hands over each month
- A list of the jobs that filled the trucks lately and the ones that sat around.
- The towns you want more calls from, and the ones you would rather hear less about.
- Your own wording for hours, emergency calls and the membership plan, if you want them stated.
- Photos of trucks and crews, only if you have them and are happy for them to be used.
- A yes or a no on every draft, with edits marked where you want them.
- A note about anything that changed: a new service, a closed area, a new line on the board.
Three things plumbing owners tell us about content marketing
Said at the dispatch deskA plumbing company needs a blog with a post every week.
What the ticket log showsA blog for its own sake is rarely what moves a call. Pages for jobs and towns are where a searcher decides, so that is where the writing goes first.
Said at the dispatch deskTell the writers to explain drains and heaters so we look smart.
What the ticket log showsIt reads as a lesson, it invites argument and it is not our field. We write about what your company does and where it does it.
Said at the dispatch deskOne page can cover every town with the names swapped around.
What the ticket log showsCopies with only the town swapped are exactly what we avoid. Each page gets its own sentences about its own stop on the route.
Questions plumbing owners ask about content marketing
Who approves the content before it goes live on a plumbing site?
The owner or whoever the owner names. Nothing is published without a yes, and you can ask for as many rounds of changes as the page needs.
Will your writers describe how my techs do a repair?
No. We describe the kinds of jobs the company takes, not the method. Method is craft knowledge and it stays with your crew.
Can the plumbing company use its own photos of trucks and crews?
Yes, when you have them and want them used. We do not stage anything and we do not invent a team picture.
Does the content marketing plan include the website itself?
Silver does not build a site, Gold and Platinum do and manage it. The website design page covers what a managed site means.
How does this fit with paid ads?
The pages that earn organic calls can also serve as landing pages for ads. Ask about it when we talk through the paid ads plans.
Tell our CEO which towns and jobs need pages
Bring the list of jobs that fill the trucks and the towns on the route sheet, and we will sketch which pages come first.
Which jobs should fill the trucks first?
Name the job types you want more of, the towns on the route sheet that go quiet, and the weeks when the board looks thin. Rough notes are fine. This is a marketing conversation, so leave out customer names, street addresses and anything about one particular repair.
Open the valve on your next round of calls
Tell us which jobs keep the trucks busy and which towns should be sending more of them. A person writes back, and what you get after that is one monthly figure for the work.
The bucket filling below is a drawing and nothing more: it forecasts no results.